Analytics

For Retailers:

The Streaem platform's analytics tools empower retailers to optimize ad revenue and inventory management by leveraging detailed performance metrics. Retailers can track yield optimization, evaluating metrics like impressions, clicks, and conversion rates to identify trends and make informed adjustments to their ad placements, floor prices, and inventory configurations.

For Advertisers:

Advertisers gain insights into campaign performance through metrics such as:

• Impressions: How often an ad is displayed.
• Clicks: The number of user interactions with an ad.
• Conversion Rates: The percentage of clicks leading to desired actions (e.g: purchases).

Analytics Features

1. Customisable Views:
   Streaem offers multiple analytics views, each tailored to specific needs. These views include metric selection and visualisation through dynamic graphs, providing a clear snapshot of performance.

2. Date Filters:
   Advertisers and retailers can adjust date ranges to analyse performance trends over specific periods, such as daily, weekly, or monthly metrics.

3. Export to CSV:
   Users can export their data for offline analysis or integration into other tools. This feature is particularly helpful for reporting, sharing insights, and conducting deeper data analysis.