Audience Feed display

Audience targeting is the ability to take your audience of prospective customers and segment it into groups based on different criteria.

Streaem offers “audience” as an optional targeting with Display ads. The targeting is possible with “Pages” which is a targeting based on specific web pages or sections of a website.

To enable audience targeting retailers need to provide an audience feed with specific fields.

The required audience fields are:

• Audience name: a label you assign to a specific group of people you want to target with your advertisements.
• Audience description: a description or detail of the audience you want to target.
• Audience size (optional): the size of the audience you wish to target or reach.

Similar to product feeds, Streaem can process any kind of file for audience feed. This can also be uploaded to any url of your choice.

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Important:

The Streaem platform does not automatically update the audience feed, there are updates only when the retailer sends a new audience feed.

To send audience feed this can be done by emailing [email protected] or the retailer can also upload this to any url of their choice and provide us the link either via the tech support email or via their main point of contact.