Digital Out Of Home Targeting

Digital Out Of Home (DOOH) uses digital screens strategically placed in physical retail stores, such as at checkout counters or store entrances, to display video content. These displays enable advertisers to connect with customers in high-traffic areas, enhancing brand visibility and engagement. Unlike other channels, DOOH typically requires integration with third-party vendors rather than direct connections to the retailer's system.

Digital Out Of Home consists of two different targeting:

• Screen Position: Ads are targeted based on the specific placement of digital screens within the store. Examples include:
  Checkout: Screens near pay points, tills, or exits.
  Entrance: Screens located at the entry points of stores or supermarkets.

• Location: This focuses on specific geographic areas, such as:
  All Stores: Targeting across a retailer’s entire network of locations.
  Cities or Regions: Focused targeting within specific urban or regional areas.
  Individual Stores: Custom targeting for a particular store location.

📘

Important:

DOOH positions can be customised per preference.

Digital Out Of Home targeting example