Frequently Asked Questions

What types of ads can be run on Streaem?
Retailers can run several types of ads on Streaem, including:

Sponsored Products: Ads that appear within search results or product listings.
Display Ads: Native banner ads shown on retailer websites and apps.
Digital Out Of Home (DOOH) Ads: Ads displayed on digital screens within physical retail locations.\

What is a Sponsored Product ad?
Sponsored Products are ads displayed within product listings or search results. Retailers can target ads based on specific keywords or product categories, helping increase product visibility and drive sales.\
What targeting options are available for Display Ads?
Streaem provides several targeting options for Display Ads:

Pages: Target specific pages or sections on a website or app.
Search: Target ads based on search queries or keywords.
Categories: Target ads based on product categories or classifications.
Audience: Segment users based on interests or demographic data\

What is Digital Out Of Home (DOOH) advertising?
Digital Out Of Home (DOOH) advertising refers to ads shown on digital screens placed in physical retail locations, such as checkout areas or store entrances. Streaem allows retailers to target specific locations within stores and manage screen-specific campaigns\
How can I manage my inventory on Streaem?
Retailers can manage their ad inventory by adding, updating, or removing positions for different ad formats (Sponsored Products, Display Ads, DOOH). You can set parameters like the number of ad slots, floor prices, and associated templates to ensure your inventory meets demand and maximises revenue\
What are fallback banners and how do I use them?
Fallback banners are optional ads shown when no advertiser ad is available for a particular position. Retailers can create fallback banners using pre-existing templates, specifying content and assigning positions. Fallbacks help ensure that ad space is not left empty.\
How does the creative approval process work?
Retailers can review, approve, or decline creatives submitted by advertisers. The review process is split between Display Ads and DOOH creatives. Retailers can view each creative, check details like content and placement, and update its status as approved or declined.\
What analytics tools are available for tracking ad performance?
Streaem offers detailed analytics tools that track performance metrics such as impressions, clicks, and conversion rates. Retailers and advertisers can monitor campaign effectiveness, optimise ad placements, and adjust strategies based on data insights.\
How can I display an ad for a specific product on my homepage?
You can use Page Targeting to select specific pages or sections of your website where you want to display the ad. By targeting the homepage, you ensure the ad appears exactly where needed.\
What should I do if no creatives are available for a specific ad position?
If no advertiser creatives are available, you can set up a fallback banner to ensure the ad space is not left empty. This provides a seamless experience for users and prevents blank spaces on your site.\
How can I ensure that my ads are displayed on mobile devices as well as desktop?
When creating or selecting a creative template, ensure you choose the appropriate platform for both desktop and mobile. This ensures that your ads are optimised for display across all devices\
How do I update the status of a creative after reviewing it?
After reviewing a creative, you can update its status using the dropdown menu in the creative’s review page. The options typically include Pending, Approved, or Declined.\
What information do I need to create a new ad template?
To create a new ad template, you will need to provide the template name, platform (e.g., mobile or desktop), dimensions (width and height), font size, landing page URL, and call to action settings. You can also customise colours, alignment, and upload custom images for the ad.\
How do I ensure my display ads are effectively targeted to the right audience?
You can use Audience Targeting to segment users based on demographics or interests, ensuring that your ads reach the most relevant users. This helps improve ad performance and engagement.\
Can I review DOOH ads before they go live?
Yes, you can review Digital Out Of Home (DOOH) creatives before they go live. The review page shows key details like the file type, last update time, and status. You can approve or decline these creatives as needed.\
How can I track ad performance across different time periods?
You can use date filters in the analytics section to review performance metrics over specific periods, such as daily, weekly, or monthly. This helps you identify trends and optimize campaigns accordingly.