Sponsored Product Targeting

Sponsored products are paid advertisements designed to help brands and retailers promote their items directly within a marketplace, such as websites or mobile apps. These ads are seamlessly integrated into search results and product listings, marked as "sponsored," and aim to increase visibility and sales.

The Sponsored Product consists of two targeting options:

• Search: Focuses on specific keywords or phrases that users enter in search queries. Advertisers can choose broad or exact keywords to ensure their products appear prominently when relevant terms are searched. Streaem enhances this process by offering AI-generated keyword suggestions to optimise targeting, making campaigns more effective for advertisers and beneficial for retailers Targeting based on search queries or keywords entered by users.

• Categories: Involves placing ads within specific product categories, such as "electronics" or "food." This method allows advertisers to target users browsing related products, ensuring their ads are seen by an audience likely to be interested. Retailers using Streaem can control and suggest categories to advertisers, tailoring the ad placements to align with their platform's inventory and audience behaviour targeting based on product categories or classifications.

Sponsored Products targeting example