Streaem Glossary

These terms are specific to Streaem's campaign structure and related terminology. For general Ad Tech terms, please visit here.

Terms	Description
Ad group	This contains one or more ads that share similar targets.
Add to cart	The action of adding an item to a virtual purchasing order.
Average Rank	An average performance of an ad in the auction against other competitors.
Campaign	A campaign consists of a collection of ad groups.
Categories	Targeting based on product categories or classifications.
Channels	Medium used to advertise products through different avenues.
Clicks	Total amount of times an action was performed to click on an ad or a link.
Costs	Total payment of the content.
CPC	Cost Per Click.
CPM	Cost Per Mile (cost per thousand impressions).
Creative	An image, visual that contains text or other interactive elements to convey a message and promote a product.
CTR	Click Through Rate.
Digital Out Of Home (DOOH)	Digital screens placed in point of sales of physical locations like supermarkets.
Display Ad	A visual content that contains an image, accompanied by text relevant to the content with an actionable click-through button.
Floor Price	Minimum price set by a retailer that an advertiser must meet or exceed with their bid to be considered in the ad auction.
Frequency	Refers to how many times an ad gets shown to a single user over time.
Impressions	Total amount of times content was seen or displayed.
Pages	Targeting based on specific web pages or sections of a website.
Playouts	Total of every time an ad is posted or played on a DOOH frame or screen.
Purchases	Goods that have been paid from a virtual cart.
Revenues	An income generated by displaying ads to users within an app or on a website.
ROAS	Return On Ad Spend.
Search	Targeting based on search queries or keywords entered by users.
Share of Voice.	Measures your brand's visibility across different marketing channels against your competitors.
Sponsored Product	Cost-per-click (CPC) ads that promote individual product listings.
Unique Reach.	Measure the total number of people who were shown an ad and the frequency at which they were shown an ad.