Direct Deals

What Are Direct Deals?

Direct Deals are pre-negotiated agreements between retailers and advertisers to guarantee specific ad inventory for a fixed price. These deals allow advertisers to secure prominent ad placements and guarantee impressions or campaign objectives without competing in real-time auctions. This ensures a predictable revenue stream for retailers and certainty in ad delivery for advertisers.

How Streaem Supports Direct Deals

Streaem provides a seamless platform for retailers to manage and execute Direct Deals with advertisers. By integrating advanced tools and workflows, the platform ensures that Direct Deals are easy to implement and deliver as expected. Streaem enables both Exclusive Deals and Standard Deals:

Exclusive Deals allocate 100% of targeted inventory to a single advertiser during a set time, offering complete exclusivity and prominence.
Standard Deals prioritise ad delivery to meet advertiser goals, ensuring their campaigns are given precedence over open programmatic auctions.

The platform balances retailer inventory commitments while allowing advertisers to achieve guaranteed results.

Key Functionalities

Efficient Deal Management:

Retailers can configure deals with specific targeting criteria, such as keywords, placements, or categories, for both digital and in-store environments.
Advertisers receive assurance that their campaigns will reach predefined goals, such as a set number of impressions.

Inventory Forecasting:

Streaem provides tools to analyse available inventory, helping retailers allocate ad space effectively while avoiding overcommitment. Forecasting ensures inventory matches advertiser needs without disrupting other campaigns.

Flexible Targeting Options:

Direct Deals support a wide range of targeting capabilities, including page placements, product categories, and physical screen locations in stores, enabling precise campaign execution.

Auction Prioritisation:

Streaem ensures that Exclusive Deals are always prioritised, followed by Standard Deals, before open programmatic bids, ensuring delivery goals are met seamlessly.

Why Use Direct Deals?

Direct Deals provide a reliable and predictable approach to ad inventory management, offering benefits such as:

Guaranteed Results: Advertisers achieve their campaign goals with certainty.
Increased Revenue: Retailers gain consistent revenue by securing long-term commitments from advertisers.
Enhanced Collaboration: Strengthens partnerships between retailers and advertisers with mutual benefits.

With Streaem’s robust functionality, retailers and advertisers can confidently manage Direct Deals, ensuring impactful ad campaigns and maximised value.