Post Click Attribution

What is it?

When customers clicked an ad and added a product to their basket or purchased the product.

Channels

• Sponsored Products
• On site display

Supported look back window

The retailer determines the look back window to attribute add 2 carts or purchases for post click.

📘

Important:

• Use the same endpoints
  For add to cart and purchase attribution for display, retailers can use the same endpoints as they use for Sponsored Products. These are the cart and the purchase endpoints.
• Attribution window
  The retailer determines the look back window to attribute add to carts and purchases to an auction. The business should determine this and share this with IT.
• Conversion_type
  Once the retailer has identified if it’s post_click or post_view this value needs to be used to fill the Conversion_type attribute in the add to cart and purchase event.