Product Feed
This is the way by which the retailer sends inventory information to the Streaem Portal.
The Streaem platform requires integration with the retailer inventory/product feed to derive data in four areas:
- Available products
- The category hierarchy
- The mapping from brand identifier to the corresponding advertiser in the Streaem platform
- Product availability/stock level (though see later for an alternative mechanism for this)
Each retailer inventory feed integration will require custom engineering that your Streaem support team representative will coordinate.
Regardless of the exact nature of how the inventory feed is retrieved and formatted, the following fields must be made available for each product and category in the data sent to the Streaem platform.
The required product fields to map with for the product feed are:
- Unique and persistent identifier (typically an EAN, SKU or Product Code )
- Title
- Category
- Any sub-categories and sub-sub-categories
- Stock level or in-stock indicator (optional if alternative product filtering mechanism is used)
- Price
- Packshot URL (packshot)
- Product URL (landing page)
- Brand (name of the product brand owner)
The required category fields are:
- Name
- Parent category
The Streaem platform will automatically update the available categories and products made available for advertiser targeting as the data received in the inventory feed changes over time.
Important:If the feed ever undergoes structural change this will require re-integration.
Important:The Streaem platform decides which products to be shown in sponsored product slots on both category and search result pages.
Updated 7 months ago